D) Brand alliances B) innovativeness C) insensitivity You said? She found three that provided equipment and made weekly deliveries of supplies. A brand is a name, picture, design, or symbol, or combination of those items, used by a seller to identify its offerings and to differentiate them from competitors' offerings. E) brand vision, A brand mantra should be ________. a. Invisibility E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. a. C) points-of-inflection B) Conceptual points-of-parity c. Multiproduct branding a. The implied warranty of merchantability (a) It is a bundle of utility. It was able to achieve a point-of-difference on performance and a point-of-parity on luxury with respect to U.S. luxury cars like Cadillac. From a consumer's perspective, a strong brand image provides each of the following except: From a company's perspective, a strong brand image is related to each of the following except: From the company's perspective, a quality brand image enhances the introduction of a new product because: C. customers normally transfer their trust in and beliefs about the corporation to a new product. A global brand has marketing programs that are coordinated in each individual country where the service is sold to ensure a consistent customer experience. A service is the intangible component of a product. B) peculiarity e. Abuse, Which of the following statements about creating a brand is true? Which of the following is NOT true regarding brand loyalty? Which of the following is correct about examples of co-branding? Employee morale was very important to the company so she knew that the coffee needed to be good. 37) Which of the following statements about brand equity is NOT true? She found three that provided equipment and made weekly deliveries of supplies. This is an example of: self-expressive correct incorrect. Select one: False, An organization's product mix includes all the products it sells. D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers. We strongly recommend purchase. a. Select one: There are several popular attribution models . Substitution (statement 1 into statement 4) 6. p q 6. This is a classic example of _____________? C) mystery D) focusing on reliability c. It contends that people hav; Which of the following statements is true of a culture with low uncertainty avoidance? b. a. b. A. flanker brand. c. Integrated marketing communications is less important now than it was in the past. Thematically, it centres on the consequences of totalitarianism, mass surveillance and repressive regimentation of people and behaviours . (Your answer should describe actions to be taken on both stocks and bonds at different points over a typical business cycle.) A half-truth is a deceptive statement that includes some element of truth. d. Private-label brand, middleman brand E) points-of-presence, ________ are product associations that are not necessarily unique to the brand but may in fact be shared with other brands. . Good dominated offering She went online and searched for several coffee services. D) brand architecture d. Brand name Uploaded By lawjieyin. e. Intangibles, Which of the following is NOT one of the components customers use to evaluate service quality according to your text? C) Dove soap helps users have softer skin a. e. Box, The concept of ___________ recognizes that before an organization can effectively take care of customers' needs, it must focus on its employee's needs? D) to globalize competitors' perceived points-of-difference These brands offer experiences and we buy them with that experience in mind. B) comparing to exemplars Select one: d. Empathy Individual product branding D) using channel differentiation b. The first step in the personal branding process is to spend time figuring out who you really are and what you want from your life. B) competitive points-of-difference A brand can be described as a promise to the customer. C) brand mission B) reliability b. She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. d. It is a good brand name because it is memorable. D) brand architecture How to calculate depreciation and amortization from EBITDA? C) The highest level of brand equity involves establishing product benefits. He gave his clients a book that they could use to keep a record of their visits to his practice and record their thoughts and feelings about the therapy. Adamss research report (see the previous problem) continued as follows: With a business expansion already under way, the expected profit surge should lead to a much higher price for Universal Auto stock. d. Multiproduct branding d. Co-branding. d. An emotional connection E) deliverability, Which of the following criteria relates to consumers seeing the brand association as distinctive and superior to relevant competitors? A university librarian produced the following probability distribution of the number of times a student walks into the library over the period of a semester. A) deliverability Warranties can be either express or implied. D) practicality A. b. Inseparability e. Positive Brand associations. In which of the following examples is a company communicating category membership using a product descriptor? Government positioning takes precedence over NGO (non-government organization) positioning. D) product differentiation Stay Safe. C) Noncomparitive positioning A _____________ is any word, device, or combination of these used to distinguish a seller's goods or services? Select one: e. Publicity, Intel corporation created the Intel Inside campaign to make consumers aware that an important component of any computer is the quality of the microprocessor (computer chip) that makes the machine work. C) resilience E) employee differentiation, Dayton, Ohio--based Iams found success selling premium pet food through regional veterinarians, breeders, and pet stores. C) are a necessity while creating a firm's vision and mission statement All of these conditions are favorable for a retailer to launch a store brand. Which of the following is the company using to convey its membership in the hatchback segment? They negotiated with computer manufacturers to include a sticker on the outside of the computer - regardless of the brand - showing that there was an Intel chip inside. Options 2 and 3 are wrong: 2. \text{20X8} & 220,000 & 10,000 & 90,000 & 40,000 \\ c. Diffusion E) Category points-of-parity, As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity? A. Flanker brand Which of the following best describes a car company's value proposition? b. B) differentiability Select one: These are all ways to leverage brand equity by charging a fee for others to use your brand name. Select one: What did the company try to build when they conveyed the fact that the beer contained one third less calories and hence it is less filling? Find the following probabilities: P(X=60)P(X=60)P(X=60). E) A small business must focus on building more than two strong brands based on a number of associations. c. Every good probably has an intangible component c. Consumers are unwilling to pay premium prices for similar products. C) brand identity This is an example of ________ differentiation. a. What the training program for employees was intended to accomplish. There is no way to distinguish the product from its competitors other than by the brand name. D) Category points-of-parity B) strategic points-of-parity; conceptual points-of-parity c. Lawyers The walls of his waiting room were covered with murals of beautiful outdoor scenes along with his advertising slogan 'What would it be like to live in a world without lower back pain?. C. Both A and B, Marketing Communications> IMC, branding and c, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition. C) Retailers are members of channels of distribution. B) narrative branding Write these addends in vertical form. D) differentiability c. Conformance to specifications. A. a brand's image has been adversely impacted by the entry of new competitors. a. Visualization b. Psychology - Cognitive Approach: Flashbulb Me, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield. In order for the brand to be successful, the promise must be _____________? A radio ad by the dairy farmers of Washington State stated that the milk produced in the state was of higher quality because of the way the farmers treat their cows. No rust at all or damage with under 58,000 miles. A(n) _____________ is an organization that frequently is given tax-advantaged status because it provides a service that is considered to be in the public interest? Which of the following statements about branding is. Rsum. If you are a fan of these trucks then this is truly a very rare opportunity . D) desirability, deliverability, differentiability Financial Market Class 12 Business Studies MCQs Pdf. Contributes to . Gandalf opened a tobacco shop in the Haight/Ashbury District. This value can be expressed in terms of? e. Post-purchase utility. people's memories, associations, and stories. Transcribed image text: Which of the following statements about brand names is true? D) points-of-parity Identify the fixations in different stages of psychosexual development that can result in problems later in life. A. Raul pointed out that even though there is nothing in writing, _________________ means that if the microwave doesn't work he can return it. Coca-Cola is more than a soda. C) announcing category benefits b. c. What he or she is expected to do in order to create the service. c. Generic brand, no-name brand B. c. Increased customer loyalty E) category points-of parity; competitive points-of-parity, ________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class. c. Intangibility You said all of these things, and meant them. D) setting Partners with the customer by performing menu redesign, employee training and development of promotion and merchandising programs. e. All of these are the point we were trying to make. d. The product is a one-of-a-kind. B) brand extension Variability (Inconsistency) Select one: a. This strategy is called _______________. e. Intangibles, A ______________ or _______________ is usually the property of the retailer that distributes and/or sells a product? e. You said all of these things, and meant them. Companies trying to sell their products internationally do not benefit from having a strong brand name. d. Toll-free number A) Positioning B) Valuation C) Pricing D . In order for the brand to be successful, the promise must be _____________? b. a. This is an example of ________. A) brand equity \end{array} D)It is always part of a company's success. , a publication for people in the grocery, business, encouraged produce managers to stock up on the product. Changed as circumstances change. e. Brand Loyalty, Typically, ______________ is done by the retailer of a product rather than by the manufacturer. -Strong brand expands the target market -Strong brand increases competition -Strong brand improves production output -String brand builds customer loyalty, Two established brands collaborating to offer a single product or service that . e. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. [Brand name] serves [target audience] who [specific need or want]. A) positioning. A. developing a new image. There was soft, relaxing music playing in the background. Explain why deserts and vegetation show up clearly in the map of Africa below, copied from, How are the borders of the earth's tectonic plates defined? Discuss the business-cycle approach to investment timing. D. Brand recognition, also known as aided recall, refers to the ability of consumers to identify a brand. 1 12 4. Just like any other aspect of starting a business, the first step in creating a brand identity is to complete market research. \\ Consumers with high behavioral loyalty are unlikely to switch. c. Gap analysis 2. E) Points-of-divergence, The three criteria that determine whether a brand association can truly function as a point-of-difference are ________. C) comparing to exemplars D) setting Uploaded By ElderHawk5. E) They leverage the values of the brand to take the brand into new markets/sectors. d. There is no such thing as a pure good or a pure service. C) Competitive points-of-parity Is this business a good candidate for branding? E) Competitive intelligence, A ________ is one that a company can use as a springboard to new advantages. B) services differentiation Brand: A brand is a distinguishing symbol, mark, logo, name, word or sentence that companies use to distinguish their product from others. d. The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. The term implies a look defined by the fashion industry as that which is trending.Everything that is considered fashion is available and popularized by the fashion system (industry and media). c. Variability (Inconsistency) e. Generic branding, One of the ways to leverage brand equity is to engage in ____________ where you allow others to use your brand name for a fee or other compensation? All Rights Reserved. getty. a. free nerve endings C) narrative arc Protect the product from excessive heat or cold. B) product concept development and screening. What are generic drugs? D) using channel differentiation Select one: B. b. 1. Select two. Documentation Select one: a. Instruction manual Ravine Corporation purchased 30 percent ownership of Valley Industries for $90,000 on January 1, 20X6, when Valley had capital stock of$240,000 and retained earnings of $60,000. A) Points-of-parity b. C) Competitive points-of-parity Brand names are always economically wasteful since they dupe consumers . B) pitch \text{20X6} & \$140,000 & \$30,000 & \$\hspace{7pt}70,000 & \$20,000 \\ C. quality of in-store displays and packaging of private label brands has increased. D) communicating deliverability variables e. The squeaky wheel principle, Karel is the office manager for a medium sized-firm in the city. The point of contact between the customer and the service provider is called the ___________? c. It is not a good brand name because it isn't clear that it is about dog food. Nestl Purina Petcare (/ p j r i n /), or simply Purina, is an American subsidiary of the Swiss corporation Nestl, based in St. Louis, Missouri.It produces and markets pet food, treats, cat and dog litter.Some of its pet food brands include Purina Pro Plan, Purina Dog Chow, Friskies, Beneful and Purina One.The company was formed in 2001 by combining Nestl's Friskies Petcare . A) They guide only major decisions, they have no influence on mundane decisions. B) comparing to exemplars Trademark 37) Which of the following statements about brand equity is NOT true? Such brands get more revenue out of such value. When you are dealing with the ___________ characteristic of a service, one approach to marketing services is to make the service seem 'real' ? E) maximizing negatively correlated attributes, Which of the following ways to conveying a brand's category membership relates to well-known, In writing b. Credence qualities B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. C. a competitor enters the market with a product that is viewed as being superior. b. Pacinian corpuscles Therefore, option C is correct that is . a. A rsum, sometimes spelled resume (or alternatively resum ), [a] [1] also called a curriculum vitae (CV), is a document created and used by a person to present their background, skills, and accomplishments. Search qualities A. a. All of the marketing concepts that deal with tangible products apply to services as well. e. Visualization, Proctor & Gamble creates a separate brand identity for each product they bring to market. Study with Quizlet and memorize flashcards containing terms like Which of the following does NOT accurately describe a brand-related term? Packaging is not used to gain a competitive advantage. Which of the following is NOT a perceptual benefit of packaging? E) maximizing negatively correlated attributes, When Tommy Hilfiger was an unknown brand, advertising announced his membership as a great U.S. designer by associating him with Geoffrey Beene, Stanley Blacker, Calvin Klein, and Perry Ellis, who were recognized members of that category. 1) It carefully identifies market . Select one: e. Joint venture, If customers purchase your product and find that it performs as well or better than they expected, they will be forming _______________ an important step in creating brand equity? C) product By using a computer rather than a person to initiate the process, Arwen was using _____________ to make the best use of her highly trained donut makers? Pages 3 Ratings 100% (3) 3 out of 3 people found this document helpful; d. Logo Which of the following statements about brand names is true? b. D) point-of-weakness b. During the period of January 1, 20X6, through December 31, 20X9, the market value of Ravine's investment in Valley's stock increased by$10,000 each year. Select one: D) image differentiation A) cultural branding Select one: Select all that apply. 5. All of these are the point we were trying to make. Year20X620X720X820X9OperatingIncome,RavineCorporation$140,00080,000220,000160,000NetIncome,ValleyIndustries$30,00050,00010,00040,000Ravine$70,00070,00090,000100,000Valley$20,00040,00040,00020,000. An emotional connection C) brand journalism A) Customers are willing to buy by brand only when it assures "top quality. These are all reasons not-for-profits need to use complementary positioning. E) channel, Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding? C) insensitivity d. Brand awareness c. Social metrics A ______________ is an organization that exists to achieve some goal other than the usual business goals of profit, market share, or return on investment? Generic branding B) identifying counter examples d. Generic branding C. Consumers with true emotional loyalty have the strongest connection with the brand. Fill in the blank: Whenever a customer posts on a social media platform or blog, or writes a review about a company's product, they are producing _____ for the company's brand. B) point-of-difference D) focusing on reliability E) intimacy, ) Randall Ringer and Michael Thibodeau see ________ as based on deep metaphors that connect to Select one: 33) Which of the following statements about a vertical marketing system (VMS) is true? d. Experience Qualities False. B) thoroughness Through research, they had discovered that many dogs do not get enough exercise and this new dog food had stimulants added to give these sedate dogs energy. Every service probably has a tangible component. B) employee True b. D) Achieving brand familiarity is easy. C) employee differentiation B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. B) pitch e. Service encounter, Hermione was the office manager for a small business in the city. B) allow brands to expand their market coverage and potential customer base B) Need-based positioning C) deviance, peculiarity, deformity In class we spoke of a goods-services continuum. c. Positive Brand associations Select one: A) Brand mantras B) points-of-presence c. Cross-marketing A) brand vision Its co-sponsorship of this. E) distinct advantage, Which of the following types of differentiation relates to companies having better-trained personnel This is an example of defending the __________ of the brand? It is a good brand name because it suggests a product benefit. Select one: A) conceptual points-of-parity; competitive points-of-parity Sabrina is thinking of starting a new line of coffee shops. Homework Help. b. A) sensuality The key to building a brand is to use a different approach each time you mention the brand name. c. They may only provide one element in a network of services received by the customer. Here are the building blocks of your brand that you need to identify: Needs: Maslow's Hierarchy of Needs is a helpful tool that shows layers of needs from the most . C) are a necessity while creating a firm's vision and mission statement. B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. Which of the following is not one of the unique characteristic's of a service described in the text? Surgeon General Regina Benjamin, MD, MBA, is serving as Zillow's health advisor. A brand positioning statement has to be powerful enough to make an impact, concise and catchy enough to remember, and true to your brand's identity. What he or she is expected to do in order to create the service. Trade name b. D) It involves all the industries in existence today, the known market space and occupied market positions. d. The retailer has national distribution A) innovativeness a. Component branding b. Repeat business Options: It captures all benefits offered to multiple market segments and the price for those benefits. c. Copyright Packaging is not an important consideration in product strategy. There are four basic elements or components to a positioning statement: Target Audience - the attitudinal and demographic description of the core prospect. d. Credence Qualities B. line extension B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. A) Brand equity means a brand has customer loyalty. C) brand architecture "B) Branding provides product identification for sellers but usually is not important to consumers.C) What brand is familiar often varies from one country to another.D) Achieving brand familiarity is easy.E) None of these statements about branding is TRUE. b. How to Write a Strong Brand Statement in 2022.