Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns no fancy videographers required. It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. He recommends using MLS auto-prospecting to send relevant listings for potential sellers in your SOI to help them track the pulse of the market and see what comparable properties are selling for. : ). Finally, the art of copywriting is helpful too. That's a good letter! We do coach our clients on these lead generation tactics. In light of all the economic fallout from the COVID-19 crisis, everyone has thought about their finances and is concerned to some extent. Instead, you should spend your time visiting with several people in a one-on-one manner. So take a different approach. Didja' See Me on the News (or in the paper)? You are in communication again, and if you continue to stay in contact with them going forward, you will grow your sphere of influence. But, Read More How Email Marketing Changed My Real Estate Business Forever (DO THIS)Continue, Would you like to sell an additional four to six homes a month? emails to my SOI.. just can't do it. Real Estate Announcement Letter - 13+ Examples, Format, Sample | Examples In this short video youll learn how to write that client letter and make it something that will more likely drive in new sales and referrals to you. Sphere of Influence | Definition and Example | REthority As a rookie real estate agent, sell your sphere of influence on how you Here's a real estate business letter template that you can download and use. Thanks for all the comments! If theres one SOI pro tip that bears repeating, its this: Never assume. Whats the first advice given to new real estate agents? Set aside one or two days a month to attend a local community or charity event. Good news! Wonderful idea Jennifer and a wonderful post, and some great comments! Real Estate Introduction Letter To Friends! | Amazing Prospecting and It's so great to get off on the right foot - this letter would do it. PDF Real Estate Agent Sample Marketing Letter Nsw ; Full PDF This way, youll be able to: I really think youll find this customer service tool useful since most of my clients already do. Real estate letters to clients samples - sphere of influence Now that is a good introductory letter, Marte. Ive helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. This traditional use of the Listing E-Alert tool is a great value add to your clients. All you need to do is say, Hey! Diversify Your Outlets 5. (even though some agents love getting their francise awards) I like to write about what makes my clients happy. And when he does, it feels like a natural segue, not an awkward script. Inventory is at a record low, interest rates are in the toilet, and there are many people who are looking to buy a home right now, particularly those who were not able to purchase a home in 2020 due to the coronavirus pandemic. And theres no good reason to leave that kind of money on the table. Guess what? Use your spreadsheet or CRM to input key details like lead source, any initial questions they might have asked, and personal tidbits like their kids or even dogs name. After theyve agreed, you can reply reminding them youre always here if they ever have any questions about the market. 2. Then, you need to make sure that you pay special attention to your ideal client. Real estate letters to clients samples help with R. Many agents will send client appreciation gifts anything from bath salts to lottery tickets to gift cards, etc., just to say thank you and stay top-of-mind. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! YAY-ME? Did you see my email last week on 5 Big Predictions for the Downtown Indy Real Estate Market? If you want access to all of them, as well as a plethora of other resources to help you grow and cultivate your SOI, take our online course. Share your reason for becoming a Realtor. 3. Congrats. For those of us who have a hard time tooting our own horn, this is a tough one. If they are not receiving them, they are not actually in your sphere of influence. Oftentimes, they do need you, or they need your expertise for one thing or another. Getting permission to add people to your list is important, but there are other ways you can make the askwithout straight-up asking. Because, without you putting your faith and trust in me last yearwell, I wouldn't be writing this email at all! Dont take the cheap route if its going to come across negatively. Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. The writer recommended saying "I'm an agent now and I need your help.". You may also want to include a gift card to the local coffee shop or other gift. Build and Maintain Your, Read More 25 Tips To Create The Ultimate Real Estate Listing PresentationContinue, Starting a real estate business from scratch can be a daunting task. Congratulations, Lori! I hope you and your family are doing well. Just pick up the phone. There are a lot of questions that we have the ability to address for our clients. With this simple strategy, and no more than 279 contacts, the listings started flowing in. The 12 Best Real Estate Prospecting Letter Templates for 2023 For example, if you see that someone in your sphere of influence has recently adopted a dog, make sure you congratulate them on that adoption. Theres a first time for everything and that is one of the good ones to to tray you so much about that world. There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. But once you get rolling with regular follow ups and a growing number of referrals, youre going to want some kind of system or real estate CRM that lets you see at a glance what the last follow up was so you can keep connecting in a consistent and relevant way. Theyre going after the unknown. Hi Jennifer, Interesting concept and comment thread. This may also help you earn more business. RELATED BLOGSNewsletters - Turning Cheese into SOUL(Part 1)Newsletters - Turning Cheese into SOUL (Part 2)Newsletters - the Difference Between "Meaningful" and "Interesting". They got 34 percent from repeat business. Beautiful. For example, a home value estimate is one of real estate's most common lead generation tools. Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! You might even want to use a real estate CRM. I was constantly struggling to stay top-of-mind with my past clients and stay connected with potential leads. forcing real estate professionals to pivot, people are more receptive to phone calls now since the COVID-19 crisis began, Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Inman News Puts Spotlight On Brian Icenhower: Provide Value and Save Your Brokerage Or, Find a New Job., Instagram Story Ideas for Real Estate Agents. There are helpful scripts for each of these uses these are the real estate templates weve promised keep reading! Either theyre using you or theyre referring someone to you. Youll be shocked at the response. This helps you get rid of any old contact information that is either incorrect or no longer in use. In contrast to customer acquisition and individual sales, relationship marketing aims to build resilient connections between the customer and the brand, according to Neil Patel. Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. on ActiveRain. Your First Real Estate Prospecting Letter - ActiveRain I was just checking in with you to see how youre doing. If youre a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that youre now an agent. Learn more at AgentDominator.com, Getting more referrals with the $500 Certificate letter, Postcards drive seller leads to your open house. That's a wonderful example. But at the same time, thanking my clients for everything that THEY give to ME is easy for me. A great strategy is to provide opportunities for your contacts to opt-in on their own, just like you would on your website. Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. I just received the Top Producer award for my Brokerage's midtown branch for 2010 production - it was a total surprise at our February awards banquet. Remember, you dont have to harass your SOI with daily sales calls. They provide a great way to grow your SOI and stay in contact with your existing SOI members, as well. If you demonstrate that you are an expert in the local area, you will have an easier time converting your clients. Ask them about the dog. Then, see if they will need assistance finding a spot that has more room. Your note/comment is definitely going in my "keeper" file!! What do you love about it? Most marketing agents do fails because they don't under. Try to do this for each and every person on your list. Here are a few authentic scripts for. Sample Real Estate Newsletter Gallery Click the images below for full views of live newsletters. It would go like this. If you dont already have a strong following, send a quick email to your SOI inviting them to connect on Snapchat to see behind the scenes updates from your adventures in real estate. Pro Real Estate Letters - Professionally written letters for 11 Tips for Building Your Sphere of Influence in Real Estate (2023 They may even have some great content ideas. Image courtesy of sscreations at FreeDigitalPhotos.net, This post first appeared at https://copybymarte.com/your-first-real-estate-prospecting-letter/, Custom Web Copy.Agent Bios.E-mail Campaigns Community Pages.Postcards.Custom Prospecting Letters Articles.Blog Posts.Print Ads. Pro Tip for Pinterest: Like Twitter, local, highly-visual content wins on Pinterest and can be a great way to increase traffic to your website. Youll be coming from contribution, providing value, and staying in front of them without a whole lot of effort (or money). ), And lets face it. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. Own it! When you do go to a networking event, you may think the goal is to collect as many cards as possible. If you'll actually DO the personal postal mailing, that would be a good excuse for one, but if you keep putting it off, email might be better. What's the reason you're reporting this blog entry? A few common questions people ask include: Your sphere of influence our first to everyone who is in your network, personal and professional, who values your opinion. Say something like, Im really appreciative that we got this done for you because of the value that it drove to you. See if there is anyone who should be receiving marketing pieces as a part of your tip of a marketing plan. You may feel overwhelmed or not know where to start in making your phone calls, and this could help you feel better about who you are reaching out to. Yours was the best ! They already know you. You now have a friend in real estate. Today we are going to give you a few of our best real estate email templates for Listing E-Alerts. 9 Real Estate Prospecting Letter Templates for Lead Outreach A Simple Definition to Get You Started. The one significant advantage to email is that it's much easier for your audience to respond to you personally (they just have to hit REPLY!) The idea behind the " Let's get acquainted" letters is to reach out to others who serve your prospective . This letter will be particularly appealing for potential clients who don't already have a go-to agent for their questions. Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. For example, you may want to host a simple summertime cookout. In 2012 he shifted his focus to work exclusively with real estate agents, helping them dominate listings in geographic farming, past clients, and commercial properties. There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. its also more effective. You need to make sure you take full advantage of this tool by maximizing the reach of your digital marketing campaign. Instead of posting about politics or another crazy cat video, take a minute to share a story about a recent win or revelation in your real estate business. Cary Property Pros Premier Real Estate, MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY, Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA, Selling Soulfully with Jennifer Allan-Hagedorn, Newsletters - the Difference Between "Meaningful" and "Interesting", More Referrals: Strategies & Tips on Getting More Referrals, Political Pontificating on Facebook - Yea or Nay (, Real Estate The Old Fashioned Way - Life Before Fa, Real Estate the Old Fashioned Way - Face2Face Cont. ActiveRain, Inc. takes no responsibility for the content in these profiles, We are going back to the basics. Now the client is expecting Jasons call and will be much more likely to have a referral ready. Save my name, email, and website in this browser for the next time I comment. If your SOI "hears" from you on a reasonably regular basis - and again - that means they hear from YOU (not that mysterious someone else), they'll remember you, and even better, they'll remember you FONDLY. Great post !! Its one of the oldest digital tools that Realtors have had at their fingertips. saying thanks to those who have helped you attain success is a great way to foster more !! Excellent letter, of course, Marte! And this one from the Graham Seeby Group is an excellent example. This is how you start to learn what type of content is engaging, and which subject lines get the most responses. And remember, you are NOT selling. These letters are a 180 degree turn away from the old "Here I am, help me get more clients" style Are you tempted to use AI to write blog posts? Expand Your Sphere of Influence with Free Real Estate Letters - ActiveRain That is why social media is helpful. That way, you stay in the loop on what is happening in the local area. There are 3 primary ways to get your name out there. Grab a notebook or excel spreadsheet and jot down all the names you can think of, including: Dont get sidetracked thinking about what youre going to say when you reach out, or why you really dont know this person that well, etc. Huh? Its one of the easiest ways to get your database engaged again. Today we are going to talk about a tool that is one of the best ways of growing your SOI database by bringing people you dont know into your SOI, and also one of the best tools for organically contacting your SOI. You Are Truly "Above The Crowd!". It has success written all over it. Sphere of Influence. (Its just around the corner from you actually in Spring Brook Hills.). And who doesnt love a bottle of wine or box of chocolates? Part of that, Im sure, is the isolation that many are experiencing. Remind your sellers about something you did that added a lot of value for them. Let them know that this is good news for them as well as for you.