In the past, the only option brands had to associate with college-bound Olympic gymnasts was to sponsor entire college athletic departmentsa move that often did not align strategically, Thompson suggests. Rick Burton, Syracuse University professor and former chief marketing officer of the USOPC, also puts Lees immediate earnings in the million dollar range. Sportico is a part of Penske Media Corporation. It hasnt really worked out as intended for the lower-profile athletes, says John Grady, a sports law professor at the University of South Carolina. That means Suni will take home $60,000 from Tokyo. Are you a print subscriber? (AP Photo/Gregory Bull)AP. Before she took home those accolades, Suni won big at the 2017 Pacific Rim Championships in Medelln, Colombia. Lees win in the all-around could be leveraged for as much as $10 million over the young athletes lifetime, Burton said. Thus, her career is on an upward trajectory and is getting better every year. Biography and booking information for Sunisa Lee, 2020 Olympic Women's Gymnastics Gold Medalist. Lees win in the all-around could be leveraged for as much as $10 million over the young athletes lifetime, Burton said. Gabby Douglas (2012) and Simone Biles (2016), future Auburn gymnast Sunisa Lee is prepared to make history when she . Life & Style has affiliate partnerships so we may receive compensation for some links to products and services. Its good for our program because, you know, it brings a lot of national recognition to us. "It's just a different environment," Lee said. Gold medallist Sunisa Lee of the United States poses on the podium after winning the Women's Individual All-Around, July 29, 2021, in Tokyo. Even without additional gold medals in Tokyo, though, Dorfman believes Lees endorsement potential could rival what Biles made in the wake of the 2016 Olympics based solely off her performance in the all-around and the nature of the sport, with the athletes not hidden behind masks or headgear, making them more recognizable to consumers. All rights reserved. Among the sponsorships Biles earned five years ago were deals with Hersheys, Kelloggs and Nike. Her favorite dish is Pasta while she loves the Finding Nemo movie. Well, it might be. Neither the O'Neal brothers, nor Lee nor Steveson have publicly announced any sponsorship deals so far. The new NIL rules are a game changer for Suni Lee and Auburn gymnastics. Her mother's long-time partner John Lee bred her throughout her life as she keeps his surname. Post navigation. Lee will participate in the uneven bars final Sunday, followed by the balance beam final Tuesday. Lees performance on the worlds biggest stage propelled her into another stratosphere among college athletes all before she even steps foot on Auburns campus this fall. Suni opened up in May about how difficult it was to wait for the Olympics when it was postponed due to the coronavirus pandemic. When incoming freshmen are expected to report to their dorm rooms on The Plains on Aug. 11, Lee plans to be there. Timely, daily updates provide the latest developments and news relied upon by industry leaders. She confirmed this week she still intends to compete as a freshman beginning next month for Auburn University. Before her arrival to Auburn for the 2022 season, she was a seven-time U.S. National Team member. Lee will be a case study for years to come," says Vince Thompson, Founder, and CEO of MELT, a sports marketing and branding agency, adding that now, the sky's the limit for her. Copyright 2023 CBS Interactive Inc. All rights reserved. championships. Sunisa Lee's father, John Lee, celebrates his daughter's Olympic gold as she is presented the medal on television at a watch party in Oakdale, Minn., Thursday. Of course, Lee could still turn pro, but going to college might be in her best interests long-term, suggests Damian Benders, general manager of B Code, a digital media company connecting with Black audiences across digital platforms. Burton also noted that as an Asian American athlete, Lee also embodies diversitya valuable attribute to marketers today. But her impending haul off the mat is actually worth much more. Until then, and as Paris 2024 quickly approaches, the table is set for Lee and Dressel. Back then, however, things were different. Lee, who signed with Auburn back in March, is expected to enroll in classes this fall. So it'll be really exciting for me when I can just, like, go out and do stuff.". Fill out a booking request form for Sunisa Lee, or call our office at 1.800.698.2536 to . That number. Dressel, who grew up in Green Cove Springs, Florida, and swam at the University of Florida, found his way to the podium five years ago in Rio. Suni Lee Opens up About Her Struggles as a College Gymnast : Did Have That Legal Statement. 49 print issues delivered to your home or office. Suni Lee will start her freshman year under new NCAA policies that allow college athletes to profit from endorsement deals. Its something that would have been unheard of in gymnastics prior to this year, but with the NCAAs recent change in name, image and likeness rules, its a new reality for both Lee and Auburn. Credit: AP Sunisa Lee, of United States, poses for a picture. Sunisa Lee of Team United States competes on balance beam during the Women's All-Around Final on day six of the Tokyo 2020 Olympic Games at Ariake Gymnastics Centre on . Longer term, her gold is even more valuable. In a moment, the American gymnast became the most beloved person on campus before even arriving. But its a sport and an athlete that performed under incredible pressure, especially given everything thats happened leading up to this. allow college athletes to strike deals with brands that use their name, image and likeness. Maybe she'll try to make the world championship team in 2022 and 2023. The 2020 Tokyo Olympics saw a new superstar being born in Suni Lee. You become the face of the sport, raking in sponsorship deals. In the list dominated by football players, Sunisa ranks tenth, with a market valuation of $1.5 million. All Rights Reserved. You would think that all the sponsors would be jumping on her, Dorfman said. This Olympic and Paralympic cycle also provided both athletes and brands with new marketing opportunities. Hercy Miller, a Tennessee State University basketball player and son of rapper-turned-entrepreneur Master P,signeda four-year deal worth $2 million with tech company Web Apps America, his father said. Both Minnesota Gov. We take the time to listen and understand the needs of corporations and organizations looking to hire entertainers, musicians, speakers and other creative talent. * Please fill out the form below in order to receive your shareable link. Apart from that, she is a huge pop music fan and loves Harry Potter. YouTubes privacy policy is available here and YouTubes terms of service is available here. Its all great for her right now.. University of Central Florida sprinter Samieryah Bradwell signed a $10,000 deal with Sam's Club last month. Family and friends react as Sunisa Lee wins the gold medal in the womens gymnastics all-around. S&S represents Russian-born American gymnast Nastia Liukin, who was the 2008 Olympics all-around champion, and Liukin made the introduction to Lee. Medalist Lee, in turn, could earn $6,403 per Instagram post; grappler Steveson, $1,321 per post; and Pippen Jr. $1,014 per post. The U.S. Olympic and Paralympic Committee puts a $37,500 sticker on a gold medal, which Lee will take home alongside $22,500 for the silver she helped Team USA earn in the team event and any other prize money she may earn for making the podium in the individual events. Its yeah, this is huge Its the biggest event of the Olympics. However, the elite athletes net worth is a bit of a mystery. The so-called NIL rules that took effect July 1 allow college athletes to strike deals with brands that use their name, image and likeness. Prior to her new partnership with CLIF, she had already signed deals with Amazon AMZN -1.6%,. Sunisa is the only player from Auburn, whereas Bronny James tops the list with a valuation of $7.3 million. Click below to sign in. The NCAAs changing of NIL rules to allow student athletes to have an agent really affected Lee in a positive way. She is the favorite to win gold on bars, which is her best event, and she is expected to vie for a medal on beam as well, with Graba saying she is fully capable of gold.. The U.S. Olympic and Paralympic Committee puts a $37,500 sticker on a gold medal, which Lee will take home alongside $22,500 for the silver she helped Team USA earn in the team event and any other prize money she may earn for making the podium in the individual events. If NIL rules hadnt changed, she would not be able to do any of the things we are talking about. I cover the intersection of sports, business and technology. Collins co-represents Allen with Jim Denton and Tom Condon. Thats something that Auburn is prepared for. The agreement pays Allen, who was the No. Sunisa Lee of Team United States poses with her gold medal after winning the Women's All-Around Final on day six of the Tokyo 2020 Olympic Games at Ariake Gymnastics Centre on July 29, 2021 in. [Lee is] now the new Americas sweetheart, Thompson added. [Lee is] now the new Americas sweetheart, Thompson added. We want to hear from you! (Biles, who turned pro in 2015, has an endorsement deal with the Gap-owned brand.). She entered the Olympics as the Auburn athlete with the most reach across social media platforms with 198,000-plus Instagram followers and 19,500-plus Twitter followers as of July 1, when NIL changes went into effect and those numbers have skyrocketed since the start of the Summer Games. Auburn's Sunisa Lee is at the top of her game in the gymnastics world, but that doesn't just go for performance.. A new ranking by On3 detailed the top 10 highest-paid women athletes by NIL in the college landscape, and Lee clocked in at No. 2023 Leaders Group. Its a big deal, Auburn gymnastics coach Jeff Graba said. How do you put a price tag on that?. Set on an island in the Saint Lawrence River, in Canada's Quebec province, Montreal is a historic, yet modern city, known for its European flair, vibrant nightlife, superb cuisine, cultural diversity and joie de vivre (zest for life). Tom Green is an Auburn beat reporter for Alabama Media Group. Graba, whose brother Jess is Lees longtime coach, said he has had conversations with Lee about the impact NIL can have on her college career. Lee's longtime coach Jess Graba and Auburn coach Jeff Graba are twin brothers. Her father Yeev Thoj is a healthcare worker while her mother immigrated to the United States of America. Last week, Lee was moving into her college digs at Auburn. Many brands, including Olympic sponsors have reached out, St. George said. Full Spectrum Services LLP 2022 | All Rights Reserved. Action Network based its figures off of an estimate of $0.004 per Instagram post, per follower, which the platform says is the average price the typical social media influencer earns for brand deals with consumer goods and service companies. Though the amount is unclear, it appears those wins each come with prize money. Shes forever an Olympian and forever a gold medalist in the tradition of all the great female athletes of past Olympics, Burton said. The Americans have produced each of the past five Olympic champions. Lee, who is 18, was not previously represented and is about to start her freshman year at Auburn, where she is on the gymnastics team. She will also rake in appearance and speaking fees for years to come, as she emerges as the Olympic movements next It Girl, a title he says American gymnasts have taken on after successful Summer Games since Retton won gold at the 1984 Olympics in Los Angeles. She could be the face of the Paris games if she sticks around. 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